| Net Worth | $50 million |
|---|---|
| Source Of Wealth | Entertainers |
| Born | 12th July 1994, 26th August 1998, 27th June 1993 |
| Birth Name | Kyle Forgeard, Stephen Deleonardis, and Jesse Sebastiani |
| Height | 5ft 10in (178cm), 5th 9in (175cm), 5ft 8in (178cm) |
With roots as far back as 2010, co-founder Kyle Forgeard managed to round up some of the most YouTube influencers to collaborate and publish some of the most hilarious and unfiltered content on YouTube. This has seen the group get into a bunch of controversies but has consistently allowed them to grow. This is what led to the Nelk Boys’ net worth climbing aggressively over the last few years.
Nelk Boys Net Worth
Nelk can trace its origins back to Canada in 2010. Nelk has grown over the years to be a multi-national entertainment company that even has sizable investments in the alcohol industry within the United States. The ensemble was spearheaded by Kyle Forgeard in Mississauga, Ontario.
The social media stars started by filming prank videos for YouTube. The channel then expanded to showcase the lifestyle and true college experience in and around North America. The group was originally founded by Kyle and his friend Jesse Sebastiani, but after an altercation with the law, Jesse has taken a step back to handle some of the unseen aspects of the business.
As mentioned above, Nelk has evolved to become a corporation. Due to the nature of the videos they upload to their YouTube channel, Nelk does not make much money directly through advertising. Alternatively, Nelk managed to create a clothing line to exemplify the college culture that made them so famous in the first place.
Unlike other creators or brands that have a consistent online store where people can make purchases, Nelk decided to create exclusive drops every month in limited quantities. This allowed them to increase the demand for their products and also generate repeat sales every time.
The popularity of their clothing brand led to the group being able to make sizable investments in other areas such as the beverage market. In 2021, Nelk announced the creation of Happy Dad, a hard seltzer targeted at college students in the United States. This, along with their subscription-only platform, is responsible for their monster combined net worth of around $50 million.
Early Life
Nelk was founded by Kyle Forgeard and Jesse Sebastiani back in 2010. The two met at an MTV event in Canada and would end up founding the group, NelkFilmz. This evolved over time into Nelk as they managed to find their niche on the platform.
The ensemble initially made local prank videos but blew up in the United States in 2015 with their prank on local law enforcement. This was their first viral video but managed to also get a warning from the Los Angeles Police Department.
The group continued to make interesting and hilarious prank videos over the years as they grew their following into the millions. Nelk also created content for other platforms such as Facebook, Snapchat, and Instagram. This helped make even small clips of Nelk reach far and wide, resulting in even more popularity for the group.
Career
Nelk started its career with YouTube pranks but evolved into a complete lifestyle brand. Capitalizing on the youth of their members, Nelk traveled to universities and colleges around North America to party with fans. This made for content that mimicked movies such as Project X and allowed the brand to reach its niche in a unique way.
Success on YouTube
Nelk has managed to accumulate over 7 million subscribers on YouTube. The bulk of these subscribers coming in just the last few years. While their success has been predominantly on YouTube, Nelk planned to create their own platform early on due to the restrictions YouTube regularly placed on their videos.
This led to the group creating their own subscription-based platform, the Send Club. This was designed to be their very own platform where the group could upload full-length videos without having to censor anything. Marketed as a social club, memberships are charged at $20 per month.
While official numbers were never released, it's rumored that they have managed to secure tens of thousands of members within a few weeks of launching. This created a steady income stream for the company and allowed them to make bigger and better videos for their fans.
The added income also allowed the group to invest in passion projects that aligned with their brand. The most successful being their clothing line and alcohol brand, Happy Dad.
Businesses
Nelk has grown from being a simple prank channel on YouTube to a multi-million-dollar business. Operational in both Canada and the United States, Nelk is one of the fastest-growing influencer brands in North America. Nelk has attracted over 7 million subscribers to its YouTube channel but also hosts one of the most popular podcasts in the United States as well.
Full Send Podcast
Launched just a few years ago, the Full Send Podcast has quickly become one of the most popular and provoking podcasts in the world. From the start, Nelk knew exactly what they wanted to do with the platform and invited polarizing guests such as Donald Trump’s son, Candice Owens, Gary Vee, and even Elon Musk.
These podcasts were designed to keep Nelk in the headlines for whatever reason. This provided a great platform for even the most controversial of figures as Nelk’s brand was almost immune to any backlash from the online community.
The Full Send Podcast has published over 70 episodes on both Apple Podcasts, Spotify, and YouTube with no signs of slowing down anytime soon.
Full Send
Nelk’s primary income generator was their clothing brand, Full Send. This brand did not explicitly say Nelk, making it a successful stand-alone brand. Full Send operated slightly differently from other online creator stores as they only released merchandise in limited drops once every month.
This created demand for their products and even incentivized recurring purchases as each drop was unique and rare. The brand expanded into athletic wear for gym and even golfing as many of Nelk’s pranking videos were based in or around a golf course. This made it perfect for their brand.
Happy Dad
One of the largest and most successful investments made by Nelk was in the alcohol and beverage market. Nelk launched their very own hard seltzer brand, Happy Dad, in 2021. After months of research and planning, Nelk released the brand with a unique video on their YouTube channel that quickly went viral among college students around the country.
Happy Dad was an instant hit due to the unique flavors and the brand alignment Nelk managed to pull off. Nelk hosted a number of parties at college campuses around the country, giving out free Happy Dad’s to students. This helped elevate the brand and made it one of the most popular seltzers in the United States.
When launching the seltzer, Nelk noted that it would only be stocked in a few liquor stores at first. The brand quickly sold out, leading to almost every major retailer now stocking the brand. Happy Dad has added new flavors and even launched limited-edition cans that came with NFTs in 2022.
Professional Relationships
When Nelk initially expanded into the United States, the group befriended fellow YouTuber, Bradley Martyn. Bradley is an experienced YouTuber that is well known and respected within the industry. This made for one of the most interesting and entertaining pairings as Bradley was noticeably different from Nelk.
While Nelk thrived on the youth culture that included smoking and drinking, Bradley was a mature adult that kept his home neat, tidy, and healthy. Both Kyle and Steve moved in with Bradley for a few weeks when they moved to Los Angeles, making for some of the most entertaining content on YouTube.
Dana White and Donald Trump
Nelk has also managed to meet and befriend the former UFC owner, Dana White. This led to Nelk being invited to a number of private UFC events in the last few years, the most private being the exclusive UFC event on Fight Island in 2020.
Dana was launching his own brand of liquor and saw Nelk as the perfect way to brand his new venture. Once he met the guys at Nelk, they instantly hit it off and became incredibly good friends. Dana has a unique mentor-like relationship with Kyle, recently gifting him $250,000 for his birthday in 2022.
As many may know, Dana White is good friends with Donald Trump, the 45th President of the United States. Dana managed to introduce the Nelk boys to President Trump back in 2020 when Trump was touring the country campaigning for a second term in office.
The Nelk boys managed to fly on Air Force One and even meet the President after the event. This was a fairly controversial event for Nelk, but nobody can blame them for seizing the opportunity to meet the leader of the free world.
The Essentials of the Nelk Boys
The Nelk Boys are a dynamic ensemble of American and Canadian YouTubers. This group has managed to grow around the globe with its realistic and hilarious prank channel. As popular YouTubers, the Nelk Boys have managed to use their fame to build profitable and successful businesses.
Our net worths are for entertainment purposes only. We do our best to provide accurate figures, but we cannot guarantee their accuracy. The figures are based on public information and estimates, and may not reflect the true value of assets or liabilities.
